Activate Celebrates Milestone 50th Location, Continuing Rapid Global Expansion

 

Winnipeg, Manitoba, Canada (August 6, 2025) – Activate, the world’s first active gaming facility and social media sensation, is proud to announce the opening of its 50th location, marking a major milestone in the brand’s meteoric rise and continued growth across the globe. The 50th location is situated in Pembroke Pines, Florida. 

 

“As we celebrate the opening of our 50th store, Activate remains committed to innovation and pushing the boundaries of entertainment,” states Adam Schmidt, Co-Founder and CEO of Activate. From immersive new games to industry-first experiences like the Activate Global League - the world’s first active gaming league - we’re dedicated to constantly evolving and delivering unforgettable gameplay for every player, every time.” 

 

Since opening its first location in Winnipeg in 2019, Activate has rapidly expanded across North America - now operating in 6 Canadian provinces and 17 states across the U.S. – and internationally, with locations in Dubai, London, and Newcastle. Activate’s international expansion will continue with locations in France, Germany, Norway, Denmark, Mexico and more opening in the next year, and plans to open 200+ locations over the next decade. The company has welcomed over seven million players globally and will welcome millions more as its expansion continues. 

 

Activate stands out in the entertainment industry by blending physical activity with advanced technology, creating real-time, digitally responsive game rooms—like the viral Mega Grid—that keep Players coming back for more. This modern approach has fueled remarkable growth, earning Activate the recent recognition as the #1 Leisure and Entertainment brand on the Financial Times list of The Americas’ Fastest Growing Companies 2025, based on a 209% compounded annual growth rate between 2020 and 2023. Its latest opening in Pembroke Pines, Florida, further underscores this momentum. 

 

For more details on Activate’s dynamic gaming experience, visit playactivate.com or follow @activategames on Instagram and TikTok. 

 

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