VIRAL SENSATION ACTIVATE GAMES TO OPEN FIRST CALIFORNIA LOCATION

 

Activate, the Fastest-Growing Entertainment Brand in the Americas, Brings High-Tech Immersive Gaming To San Francisco 

SAN FRANCISCO (May 14, 2025) – Activate, the world’s first active gaming facility and viral social media sensation, is opening its first location in California at Stonestown Galleria (3251 20th Avenue). The over 8,000 square foot facility will bring an action-packed adventure to the Stonestown Galleria, offering a blend of digital gameplay and high-energy physical challenges. 

 

The San Francisco location will feature nine high-tech game rooms – like the TikTok-famous Mega Grid, Mega Laser, Strike and Control, to name a few – designed to react in real time, keeping players engaged at every turn. 

 

Activate is leveling up the West Coast with its signature mix of immersive tech and full-body gameplay. Whether teaming up or going head-to-head, players can advance and track their progress through RFID wristbands that log every achievement. With new games and challenges added regularly, Activate delivers a fast-paced, replayable experience that tests both brainpower and agility. 

 

“It’s fitting that we’re launching our first California location in San Francisco, a city at the forefront of tech innovation,” said Adam Schmidt, Co-Founder and CEO of Activate. “Bringing our immersive, tech-powered gameplay to the heart of the Bay Area makes perfect sense and we’re excited to be part of the city’s next wave of interactive entertainment.” 

 

Since launching in 2017, Activate has become one of the fastest-growing entertainment companies in the world, with over 40 locations across North America, Dubai and the UK. The brand continues to expand globally, further establishing its international presence, with locations opening this year in France, Germany, Norway, Denmark and more. 

 

Check out San Francisco (Stonestown) here. For more details on Activate’s dynamic gaming experience, visit playactivate.com or follow @activategames on Instagram and TikTok. 

 

ADDRESS: 3251 20th Ave. San Francisco, CA 94132 

Monday-Thursday: 9:30am-10pm 

Friday-Saturday: 9:30am-11pm 

Sunday: 9:30am-10pm 

ABOUT ACTIVATE 

Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively or compete against each other while tracking their achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., London, UK, and Dubai. 

 

To join the active gaming movement, visit Activate and follow us on social media: 

 

Facebook: @activategames 

Instagram: @activategames 

TikTok: @activategames 

LinkedIn: @activategames 

 

Press Contact: Tanya Williams, Director, Marketing & Communications, tanya.williams@playactivate.com. 

For investor relations, please contact: investor@playactivate.com. 

 

 

For real estate inquiries please contact: riley.court@playactivate.com. 

 

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